Case Study: Educational Testing Service achieves 51% donor engagement and $790K+ in pledges with YourCause

Educational Testing Services - Customer Case Study

Educational Testing Services (ETS) faced the challenge of moving employees from a familiar CSR system to a new corporate social responsibility platform provided by YourCause. Concerned about staff hesitation, ETS partnered with YourCause to design a rollout that would make the transition engaging, interactive, and easy to adopt.

YourCause ran a kickoff campaign with nonprofit fairs at three major offices, onsite demonstrations and guided tours, and interactive donation activities (including $2 “coins”) with YourCause team members available to answer questions. The approach drove measurable results: platform engagement rose to 51% in the first 31 days (4% higher than the prior platform’s 47%), and the first campaign on the YourCause platform generated over $790K in pledges—outcomes ETS attributes to the YourCause partnership.

Educational Testing Service