Case Study: Columbia Bank boosts employee volunteering and community impact with YourCause

Columbia Bank drives 96% employee engagement with YourCause

Columbia Bank, a longstanding regional bank, sought to deeply embed community service into its culture and connect its employee volunteering efforts to broader ESG, DEI, and CSR goals. The bank partnered with vendor YourCause, leveraging its CSRconnect platform, to manage and scale its Team Columbia volunteer program efficiently.

YourCause provided the solution by enabling standardized processes for event management and partner vetting. This supported Columbia Bank's strategy of making volunteering a core part of onboarding and culture, setting annual event goals, and fostering open communication with community partners. The results were a 96% employee engagement rate in volunteering and the completion of over 200 volunteer events in a year, far exceeding their initial target and strengthening community impact.

Columbia Bank