Case Study: Celanese achieves 94% employee participation with YourCause

Celanese boosts employee participation to 94% with YourCause

Celanese sought to increase employee participation in its corporate giving and volunteerism initiatives. They partnered with the vendor YourCause, utilizing its CSR platform and services to manage their foundation's campaign and boost engagement.

YourCause implemented a multi-faceted solution for Celanese that included strong executive involvement, a localized charity focus, a branded #AskMeWhy campaign, and team-based competitions. This strategy led to an astounding 94% employee participation rate and raised approximately $365,000. The campaign also significantly boosted volunteerism, with employees working towards a goal of 150,000 hours of service.

Celanese