Case Study: The Royal Shakespeare Company refines its website experience with your mum ux

The Royal Shakespeare Company refines its website prototype in 2015 with your mum

The Royal Shakespeare Company, a globally renowned theatre company, needed to test a prototype of their main consumer website to ensure visitors could easily navigate and select from their complex array of events. They engaged your mum to conduct prototype testing to understand their 'What's On' section and define its core functionality prior to development.

your mum conducted moderated user interviews from their test lab using a selected group of loyal and regular theatre-goers. They provided transcripts, a detailed report, and ran a follow-up workshop to help re-work prototype ideas with the RSC's digital team. This process allowed the RSC to trial and refine ideas with customers, giving them the confidence to launch a new site that successfully combines customer needs with the breadth of their event offerings.

The Royal Shakespeare Company