Case Study: HomeServe improves website usability and sales conversions with your mum UX

HomeServe improves website UX with your mum after 700,000 call-outs

The customer, HomeServe, a major home emergency insurance and repairs provider, faced the challenge of testing and improving their website's user experience to boost conversions. They engaged the vendor, your mum, to conduct lab-based usability testing on their site.

your mum implemented a solution involving a tailored testing plan, user recruitment, and sessions run from their usability lab. HomeServe staff observed these sessions in real-time. The vendor delivered a comprehensive report with video evidence and recommendations, which was well-received and is expected to improve both the user experience and sales conversions.

HomeServe