Case Study: E.ON explores gamification to boost energy engagement with your mum ux

E.ON tests gamification with your mum ux across 2 focus groups

The customer, E.ON, a leading UK energy provider, faced the challenge of encouraging homeowners to engage with them on energy efficiency and environmental issues. They approached the vendor, your mum, to explore the potential role of gamification in addressing this challenge.

your mum implemented a research program involving user and industry analysis, followed by creative workshops to generate game ideas, which were then tested with focus groups. This process identified the most engaging gaming techniques for creating worthwhile debate. The vendor provided a detailed report of their findings, and the customer was happy with the outcome, continuing to explore the use of gamification in their industry.

E.ON