Case Study: Somerset Regional Council builds a community-led buy local brand with Your Creative

Somerset Regional Council launches a local buy-local brand in 2 days with Your Creative Agency

somerset regional council faced a challenge with a lack of awareness about local offerings, making it difficult for both residents and visitors to find what they needed within the region. Your Creative Agency was engaged to develop a branding and strategy solution to address this issue.

Your Creative Agency developed a community-owned campaign called "Support Our Somerset." The solution included a visual identity inspired by the area's geography and original signage, a photoshoot featuring local faces, and an extensive suite of digital and print assets. This design kit was rolled out across the region, successfully putting power back into the hands of the community and providing essential local knowledge to all.

Somerset Regional Council