Case Study: High Street Place creates a distinctive historic food hall experience with Younts Design

High Street Place launches a branded food hall experience in 2020 with Younts Design

High Street Place, a food hall located in a historic Boston building, engaged Younts Design (YDI) to create a brand identity and design system that would honor the location's industrial past while establishing a modern, stylish presence. The challenge was to develop a comprehensive branding, signage, and website solution that would connect the new food hall to its rich history and create an engaging atmosphere for guests.

YDI developed an Art Deco-inspired brand identity, utilizing a luxurious gold and black color palette and custom lettering. The solution included exterior and wayfinding signage fabricated from materials like anodized aluminum and acrylic, and a dynamic website featuring integrated social media and an event calendar. Younts Design successfully created a cohesive and immersive brand experience that bridged the historical significance of the building with the contemporary food hall concept.

High Street Place