Case Study: Skyline boosts organic traffic and revenue with YoungShand website redesign

Skyline boosts organic traffic 31% with YoungShand

Skyline, a New Zealand-based international tourism company, faced a challenge with its outdated website, which featured poor user and customer experience design. This hindered the company's growth and failed to reflect the exciting nature of its physical attractions, ultimately costing them online sales. YoungShand was engaged to address these issues.

YoungShand implemented a comprehensive solution that involved replacing 12 outdated websites. They began with a full UX and CX review, developed personas, and created a new customer journey map. This informed a fresh online brand identity and design system that captured the fun of the experience and simplified the booking process. The results significantly surpassed business targets, including a 31% increase in organic traffic, 136 more conversions, and a 59% rise in website revenue for Skyline.

Skyline