Case Study: Subaru boosts brand awareness with Young Company's integrated marketing and creative strategy

Subaru of America | Irvine Subaru

The customer, Subaru, is represented by Irvine Subaru, one of its top dealerships in the U.S. Their challenge was to implement Subaru's "Love Promise" brand campaign and support community-focused events at the local level in Orange County. The vendor, Young Company, provided integrated marketing and creative services to meet this need.

Young Company introduced the "Love" campaign theme locally and supported it through creative TV and print ads, along with event support for pet, surfing, and auto enthusiast events. The vendor also maximized Subaru Co-op funds for their client. As a result, Young Company helped boost brand awareness for Irvine Subaru and drive results through this strategic support.

Subaru