Case Study: Heidelberg Engineering builds U.S. brand awareness with Young Company PR support

Heidelberg Engineering earns 5 major media placements with Young Company

Heidelberg Engineering, a Germany-based producer of retinal imaging products, faced the challenge of growing its brand presence and product adoption in the United States. A significant barrier was that the U.S. optometric and ophthalmic editorial communities were unfamiliar with the Heidelberg name and its glaucoma management devices, the HRT II and HRA. Young Company was engaged to help overcome this challenge.

Young Company implemented a public relations campaign to educate the target audience on the performance and cost benefits of Heidelberg's products. The solution included securing major media coverage in leading industry publications. The results were prominent features, including a cover story in Review of Ophthalmology and positive product reviews, which successfully raised awareness and validated Heidelberg Engineering's position as an industry leader.

Heidelberg Engineering