Case Study: CBRE Group fills The Campus with Young Company’s integrated marketing campaign

CBRE Group fills The Campus with Young Company and reaches no vacancy

CBRE Group, a major commercial real estate brokerage, faced the challenge of marketing "The Campus," a collection of vacant office buildings in a less central location in Foothill Ranch. They needed a different kind of marketing approach to attract high-tech startups and innovative brands as tenants, which led them to select Young Company for the project. Young Company provided a comprehensive marketing and advertising service.

Young Company developed the creative theme "where work style meets life style" based on tenant feedback. They executed an integrated campaign that included a website, digital advertising, video production, and collateral. The vendor's efforts successfully filled the property, resulting in no vacancy for The Campus.

CBRE Group