Case Study: VIZOR boosts ROI and re-engagement for Klondike Adventures with YouAppi

Vizor boosts D7 ROI by 400% with YouAppi

The customer, Vizor, a developer of mobile games including Klondike Adventures, faced challenges in re-engaging and retaining high-value players as the game matured. To drive a higher return on investment at scale, Vizor partnered with the vendor YouAppi for an advanced retargeting solution.

YouAppi implemented a multi-phase retargeting strategy for Vizor, which culminated in the use of their interactive Appi Templates. These rich media ad formats featured dynamic user interactions to create a more immersive experience. This solution delivered exceptional results, including a 216% increase in IPM, a 66.5% reduction in eCPO, and a 400% rise in 7-day ROI, significantly exceeding performance expectations.

Vizor