Case Study: Tilting Point achieves 215% ROAS with YouAppi retargeting

Tilting Point reaches 215% ROAS with YouAppi retargeting

Tilting Point, a mobile game publisher, faced the challenge of increasing overall user retention for its Star Trek Timelines game. A key part of this challenge was ensuring that its retargeting advertising remained consistent with the strong Star Trek brand to effectively engage its loyal fan base. To address this, they partnered with the vendor YouAppi and utilized its retargeting service.

YouAppi implemented a solution that involved A/B testing and targeting specific segments of paying users who had been inactive for various periods. This strategy successfully identified the highest-performing user groups for retargeting. The campaign more than doubled Tilting Point's goal, achieving an average 30-day ROAS of 215.08%. YouAppi's efforts drastically increased user sessions and brought back consistent, loyal players to the game.

Tilting Point