Case Study: Tilting Point boosts Day 30 ROI with YouAppi retargeting

Tilting Point achieves 156.60% Day 30 ROI with YouAppi

Tilting Point, a mobile game publisher, faced the challenge of increasing user retention for the Adventure Escape Mysteries app after download. Their goal was to increase the number of levels played per user by scaling and optimizing the most efficient segments based on eCPA and ROI, aiming for a specific 115% ROI on Day 30. They partnered with the vendor YouAppi for a mobile app retargeting solution.

YouAppi implemented a solution that involved targeting and re-engaging both active and churned users who had made purchases, creating more granular audience segments, and rotating ad creatives to avoid stagnation. This strategy delivered consistent results, achieving an ROI well above the 115% goal for the first three months and meeting or exceeding the target for the subsequent three months. The success of this retargeting campaign, executed by YouAppi, created significant value for Tilting Point by consistently delivering highly engaged users.

Tilting Point