Case Study: The Luxury Closet achieves 6,000 new installs and 1500% ROI with YouAppi

The Luxury Closet drives 6,000 new installs in 10 months with YouAppi

The Luxury Closet, an online luxury marketplace based in Dubai, partnered with the vendor YouAppi to grow its business. Their challenge was to acquire the right high-end shopping audience in the competitive Middle Eastern market, specifically aiming to increase app installs and user transactions while keeping customer acquisition costs low.

YouAppi implemented a solution leveraging in-app video ads, using its in-house Appi Studio to create engaging content and targeting granular user segments. This strategy successfully drove geo-targeted users to purchase. The results over ten months included 6,000 new app installs, exceeding KPIs by over 50%, and generating a 1500% return on investment for The Luxury Closet.

The Luxury Closet