Case Study: The Luxury Closet achieves 6,000 new installs and 1500% ROI with YouAppi

The Luxury Closet - Customer Case Study

The Luxury Closet, an online luxury marketplace based in Dubai, wanted to become the leading destination in the Middle East for buying and selling new and pre-loved designer items. Facing a crowded regional market and the need to acquire the right high-end shopping audience while keeping acquisition costs low, the company partnered with YouAppi to support its mobile growth efforts.

YouAppi implemented a combination of in-app advertising tools, including high-quality mobile video ads, granular audience targeting, and real-time optimization for in-app events. The campaign delivered 6,000 new installs over 10 months, beat KPIs by more than 50%, met CAC goals, and generated a reported 1500% ROI for The Luxury Closet.

The Luxury Closet

Matteo Toniato

Senior Performance Marketing Manager