Case Study: Telkomsel drives phone package purchases with YouAppi

Telkomsel - Customer Case Study

Telkomsel, Indonesia’s largest wireless carrier, partnered with YouAppi to increase purchases of its phone package app among existing installers and previous customers. The challenge was to drive first-time package purchases from app users and repeat purchases from prior buyers, especially around the 30–60 day renewal window.

YouAppi used its re-engagement platform to time messages around package expiration, testing multiple creatives, formats, and CTAs including native, full-screen, interstitial, and 300 x 250 banners. The campaign hit and exceeded the target eCPA in the first week, and Telkomsel returned to YouAppi for a second booking after successful results.

Telkomsel