Case Study: TeleStreamer achieves under-$25 retargeting eCPA with YouAppi

TeleStreamer lowers retargeting eCPA under $25 with YouAppi

TeleStreamer, a subscription-based streaming service, sought to acquire and re-engage users to drive free trials. Their challenge was to increase user subscriptions by retargeting past subscribers and new users, with specific goals to achieve a retargeting eCPA of $25 or less and a user acquisition eCPA of $30 or less. They partnered with the vendor YouAppi for mobile app retargeting.

YouAppi implemented a solution involving detailed user segmentation and creative A/B testing. They built funnels to target users based on engagement recency, focused on those interested in similar content, and worked to reactivate dormant users and retain existing ones. Through this strategy and creative optimization, YouAppi helped TeleStreamer achieve a retargeting eCPA under $25 within the first week and scaled the UA campaign to meet the target eCPA of under $30, successfully hitting all key performance indicators.

TeleStreamer