Case Study: Spotlite Media grows installs and audience engagement with YouAppi

Spotlite Media - Customer Case Study

Spotlite Media, the company behind Spotlite, a direct-to-fan singing app launched in 2017, needed to grow its audience and drive regular new downloads among teens. The challenge was that the platform only creates value when it can attract more users and encourage strong participation from both established and aspiring artists.

YouAppi addressed this with a targeted CPI campaign to keep acquisition costs low while boosting adoption, supported by YouAppi’s in-house creative team, Appi Studios, which produced high-quality video and static ads. YouAppi also used referral coins inside the app to drive engagement, and the results included a 30% daily increase in installs over three months, target CPI goals met at the agreed cost, and strong 2nd-day retention.

Spotlite Media

Gina Juliano

VP of Marketing and Content