Case Study: Reservasi.com boosts app performance with YouAppi

Reservasi.com - Customer Case Study

Reservasi.com, an Indonesian travel booking platform for hotels and airlines, faced tough competition from larger travel brands with much bigger marketing budgets. To cut through the clutter and connect directly with customers, they worked with YouAppi on a mobile app marketing campaign.

YouAppi used install and uninstall-rate tracking to structure the campaign around performance goals, targeting a 3% purchase rate while keeping uninstalls below 50%. The results exceeded expectations: YouAppi delivered a 3.79% purchase rate and a 37.5% uninstall rate, helping Reservasi.com surpass its mobile marketing targets.

Reservasi.com