Case Study: Pizza Hut Delivery boosts purchases with YouAppi mobile app retargeting

Pizza Hut Delivery achieves $2.50 retargeting eCPA with YouAppi

Pizza Hut Delivery, a quick pizza delivery service in Indonesia, sought to drive user retention and re-engage previous purchasers to buy again. Their challenge was to achieve a retargeting eCPA of $2.50 per order while engaging users with special offers. They partnered with the vendor YouAppi for a mobile app retargeting solution.

YouAppi implemented a segmented retargeting strategy, identifying different user groups based on their recency and engagement, such as menu viewers and cart abandoners. They performed creative A/B testing for each segment and utilized holiday promotional offers. This solution allowed YouAppi to achieve the target eCPA of $2.50 and more than double purchases during a holiday promotion, significantly increasing return on investment.

Pizza Hut Delivery