Case Study: Ounass increases revenue and retargeting ROI with YouAppi

Ounass boosts average revenue per user by 55% with YouAppi

Ounass, a luxury e-commerce website based in the Middle East, faced the challenge of attracting new and existing users to make purchases on its mobile app. Their specific goals were to drive users who had shown product interest further down the sales funnel and to increase their return on investment by over 2000%. To address this, they partnered with the vendor YouAppi for a mobile app retargeting service.

YouAppi implemented a solution that segmented users based on their activity, such as viewing a product or adding it to a cart without purchasing. They then used personalized, rich dynamic retargeting ads and conducted A/B testing on creatives and calls-to-action. This strategy resulted in a 55% increase in average revenue per user. Most significantly, YouAppi helped Ounass surpass its ROI goal, achieving an impressive 2500% return.

Ounass