Case Study: NordVPN achieves higher purchase rates and monthly scale with YouAppi

NordVPN - Customer Case Study

NordVPN, the global VPN provider, partnered with YouAppi to scale its mobile app business and improve monetization. The main challenge was increasing app installations that could lead to free trials while also raising the purchase rate for its VPN service app across mobile devices and Android TV.

YouAppi tested multiple campaign approaches, including tCPA free-trial optimization and paid-on-purchase models, before landing on a global cost-per-action setup with free-trial campaigns and purchase-based billing. YouAppi also improved performance by using video creatives and flexing geo-targets and KPIs as needs changed. As a result, NordVPN scaled from about $1,000 per month in transactions to nearly $10,000 per month consistently for almost six months, while achieving a 20% free-trial-to-purchase rate KPI.

NordVPN

Will Sheeman

Mobile Affiliate Coordinator