Case Study: NordVPN achieves higher purchase rates and monthly scale with YouAppi

NordVPN boosts monthly transactions from $1,000 to $10,000 with YouAppi

NordVPN, a global VPN provider, wanted to scale app installations and increase the conversion rate of users to paying subscribers. The vendor, YouAppi, was tasked with addressing this dual challenge of user acquisition and monetization.

YouAppi's solution involved implementing flexible, global cost-per-action campaigns focused on free trial incentives, supported by video creatives. Through close collaboration and iterative testing, YouAppi helped NordVPN achieve a 20% free trial to purchase rate and consistently scaled monthly transaction value from approximately $1,000 to nearly $10,000.

NordVPN