Case Study: News Now boosts subscriptions and meets eCPA goals with YouAppi retargeting

News Now lowers eCPA to $107.08 with YouAppi

The customer, News Now, a news-focused entertainment streaming service, sought to increase user subscriptions while managing its target audience and promotional offers. Partnering with the vendor YouAppi for mobile app retargeting, their challenge was to balance campaign efficiency with a goal to achieve a specific effective cost per acquisition (eCPA), which was initially $100 and later raised to $150.

YouAppi implemented a solution using algorithms optimized for ROI and eCPA performance. This involved deploying real-time suppression lists and targeting specific user segments, such as those who had installed the app or created an account but had not yet subscribed. The campaign successfully met its eCPA goals, with results for the three-month period coming in at $107.08, $146.44, and $143.57 against their respective targets, demonstrating YouAppi's effective retargeting strategy.

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