Case Study: MyTona boosts ROI and reactivates lapsed players with YouAppi app retargeting

MyTona boosts D3 ROI 38% with YouAppi

Mytona, a leading mobile game developer, faced the challenge of re-engaging lapsed paying users for its "Seekers Notes" game to increase long-term retention and boost their return on ad spend. To address this, they partnered with the vendor YouAppi for a mobile app retargeting service.

YouAppi implemented a solution leveraging its proprietary DSP and predictive audience modeling, focusing on dynamic user segmentation and high-cadence creative optimization. The campaign resulted in significant uplifts, including a 38% increase in day-three ROI and a 32% increase in day-seven ROI. YouAppi's strategy successfully reconnected Mytona with high-value lapsed users, driving sustained engagement growth and a measurable revenue uplift.

MyTona