Case Study: Murka Games boosts ROI and retention with YouAppi retargeting

Murka Games boosts D7 ROI by 330% with YouAppi

Murka Games, a leading developer in the social casino and casual gaming industry, faced challenges with user retention and maximizing ROI for their mobile games. They partnered with the vendor YouAppi to leverage its retargeting DSP and data-driven strategies to re-engage high-value users and minimize churn.

YouAppi implemented its machine learning algorithms and real-time dynamic audience segmentation for Murka Games. The solution included the use of interactive Appi Templates, which significantly boosted engagement. The results were substantial, with YouAppi delivering up to a 350% increase in D7 ROI, a 12% lower eCPO, and a 70% increase in targetable iOS users post-IDFA.

Murka Games