Case Study: MobilityWare achieves revenue expansion with YouAppi

Mobilityware - Customer Case Study

MobilityWare, a leading mobile gaming publisher known for casual titles like Solitaire and Jigsaw Puzzle, wanted to diversify its demand partners and reduce ad fatigue across its large mobile audience. Working with YouAppi, the company looked to expand brand demand in European and APAC geographies while highlighting its female-leaning, 25+ player base to premium advertisers.

YouAppi connected MobilityWare with premium brand campaigns and provided transparent, high-touch support to help balance performance and brand advertising in-app. The partnership delivered stronger monetization, including higher eCPMs in EU during Q4 2018 and an average click-through rate of 6%, while also improving the player ad experience and creating a path for ongoing brand and seasonal campaigns.

Mobilityware

Sunaina Chaudhary

Sr Product Manager, Monetization