Case Study: Me2Zen increases Day 7 and Day 30 ROI with YouAppi mobile app retargeting

Me2Zen boosts Day 30 ROI to 30% with YouAppi

The mobile gaming company Me2Zen partnered with the retargeting company YouAppi, utilizing its services to address a key challenge. Me2Zen needed to increase user re-engagement and improve return on investment for its slot game app in the competitive US market, specifically aiming for higher Day 7 and Day 30 ROI targets while overcoming user inactivity windows.

YouAppi implemented a solution focused on creative A/B testing and its Conversion Optimization model. They analyzed player behavior, excluded recently active users, and retargeted specific buyer segments with tailored ads. This strategy allowed Me2Zen to successfully hit its goals, achieving a 15% ROI on Day 7 and a 30% ROI on Day 30, with the customer noting a very material increase in Day 30 performance.

Me2Zen