Case Study: MakeMyTrip achieves high mobile transaction rates with YouAppi

MakeMyTrip - Customer Case Study

MakeMyTrip, India’s largest online travel agency, wanted to grow mobile engagement and drive meaningful in-app activity after launching its app in 2012. The company set a goal of achieving a 4% post-install transaction rate, seeking users who would not only install the app but also book flights, hotels, and holiday packages. YouAppi supported this effort through its OneRun™ platform.

Using YouAppi’s post-install optimization capabilities, proprietary predictive machine learning, premium inventory, and fully managed real-time campaign optimization, MakeMyTrip targeted high-quality users and known travelers. The partnership quickly delivered results: within one month, MakeMyTrip met and exceeded its KPI goal, and after six months the campaigns were still performing strongly at volumes of up to 5,000 daily installs, prompting MakeMyTrip to increase spend with YouAppi.

MakeMyTrip