Case Study: Lemonade increases purchases and lowers eCPA with YouAppi retargeting

Lemonade boosts purchases by 14% and lowers eCPA by 45% with YouAppi

Lemonade, a tech-driven insurance app, sought to increase purchases of its insurance packages from both new and existing users while also aiming to lower its effective cost per acquisition (eCPA) to under $40. To meet this challenge, they partnered with the vendor YouAppi and utilized its ReAppi mobile app retargeting solution.

YouAppi implemented a retargeting strategy that included segmenting users based on their in-app actions and A/B testing creatives and calls to action. This solution successfully increased total purchases by 14% and lowered the eCPA by 45% within 60 days, exceeding Lemonade's acquisition cost goal.

Lemonade