Case Study: Kiwi.com increases flight bookings with YouAppi

Kiwi.com boosts flight bookings 37% with YouAppi

Kiwi.com, a major European travel booking app and fare aggregator, wanted to increase user flight bookings and improve campaign efficiency. Their challenge was to achieve a retargeting cost per booking under €20 while delivering a return on investment of at least 100%. They partnered with the mobile retargeting company YouAppi to address these goals.

YouAppi implemented a solution involving user segmentation and personalized ad retargeting, focusing on re-engaging highly-interested users and frequent flyers. They performed extensive creative and call-to-action A/B testing to optimize performance. As a result, YouAppi helped Kiwi.com achieve its target eCPA of under €20, reached an average ROI of 110%, and increased flight bookings by 37%.

Kiwi.com