Case Study: IM30 boosts high-quality installs and ROI with YouAppi

IM30 - Customer Case Study

IM30.net is a fast-growing Chinese mobile gaming publisher and developer that wanted to acquire new, high-quality users globally while also increasing the share of paying users for its games, including Last Shelter: Survival and Last Empire War Z. To support these goals, IM30.net worked with YouAppi and its 360-degree mobile marketing platform.

YouAppi delivered targeted campaigns using high-quality media channels, machine learning, big data optimization, and multiple ad formats including rewarded video, interstitial video, and animation banners. The campaigns lifted installs from 1,000 to nearly 5,000 in one week, helped drive over 20,000 high-quality new users, and produced strong engagement with more than 30% second-day retention, over 15% three-day ROI, and rewarded-video users accounting for 65% of new users with 20% CVR and 45% retention.

im30.net

Isaac Chen

Overseas Advertisement Manager