Case Study: Fetch achieves stronger user reactivation and conversion with YouAppi

Fetch drives 372K app opens with YouAppi

Fetch, America's Rewards App, partnered with YouAppi to address challenges in user reactivation and feature adoption. The company needed to re-engage dormant users ahead of a major Super Bowl event and drive key actions like downloading games and scanning receipts within their app.

YouAppi implemented a solution using segmented mobile app retargeting audiences. They created specific audience buckets based on user recency and in-app behavior to target campaigns more effectively. The results were significant: YouAppi exceeded cost goals by 130% for app opens, 113% for game downloads, and drove 372,000 users back to the app during the Super Bowl campaign, all while achieving a lower cost per action than targeted.

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