Case Study: Digibank achieves high conversion and lower acquisition costs with YouAppi

Digibank - Customer Case Study

Digibank, Indonesia’s first all-digital bank from DBS Bank, needed to grow its customer base and reach its goal of 24,000 new savings account registrations. The main challenge was a complicated registration funnel that required prospects to visit a booth or meet an agent for a biometric scan, and only 60% of approved account holders completed the process.

YouAppi helped digibank by partnering with premium publishers to reach high-quality users interested in financial products and by improving the acquisition and registration flow. The result was a 24% conversion rate on a difficult target action, with cost per registration coming in 56% below target, helping YouAppi deliver efficient, measurable growth for digibank.

Digibank