Case Study: DBS Bank boosts savings account registrations with YouAppi

DBS Bank boosts digibank registrations with YouAppi, hitting 24% conversion

DBS Bank, through its mobile banking platform digibank, needed to acquire 24,000 new savings account registrations. A significant challenge was the complex registration process, which required prospects to meet with an agent for a biometric scan, creating a major barrier to user acquisition. To address this, DBS Bank partnered with the vendor YouAppi.

YouAppi helped streamline the registration funnel and improve marketing reach by connecting DBS with high-quality users specifically interested in financial products through a premium publisher. This strategy resulted in an exceptionally high conversion rate of 24% for new savings accounts. Furthermore, YouAppi's strategic ad placement kept the cost per registration 56% below the target, significantly exceeding expectations.

DBS Bank