Case Study: Blue Bird achieves lower acquisition costs and scalable growth with YouAppi

Blue Bird lowers cost per order 25% with YouAppi

Blue Bird, a taxi company, faced the challenge of competing with ride-sharing giants like Uber and Grab without overextending its marketing budget. It needed to acquire quality paying users at scale in a crowded market. The company partnered with the vendor YouAppi for a user acquisition solution.

YouAppi implemented a campaign using geographic targeting to reach customers actively seeking taxi services. The solution focused on highlighting Blue Bird's differentiators, such as flexible payment options. This strategy generated a constant flow of new customers for Blue Bird. YouAppi delivered results with an average cost per order 25% below the target KPI, and one in four new users acquired through the campaign completed a booking.

Blue Bird Group