Case Study: Blue Bird Group achieves lower cost per order and more bookings with YouAppi

Blue Bird Group - Customer Case Study

Blue Bird Group, through Blue Bird Taxi, faced increasing competition in Indonesia from ridesharing apps like Grab and Uber, which were winning customers with convenience and flexibility. To stay competitive, they needed a more tactical mobile marketing approach that could highlight their unique advantages. YouAppi helped Blue Bird promote its app-based mobile reservation offering and drive more efficient customer acquisition.

YouAppi’s solution focused on emphasizing Blue Bird’s differentiators, including flat rates, car rental options, and motorcycle taxis, while using geographic targeting to reach high-intent users. The campaign delivered strong results: average cost per order was 25% below the agreed KPI, and one out of every four new users acquired through the campaign converted into bookings. Blue Bird also saw YouAppi outperform other channels, including Facebook, in driving value.

Blue Bird Group