Case Study: APUS achieves global monetization growth with YouAppi

APUS - Customer Case Study

APUS, one of the world’s fastest-growing mobile companies with more than 450 million users, was looking to expand its monetization initiatives. To do so, the customer needed to diversify its demand mix with high-quality global advertisers while working with a trusted partner that could consistently deliver strong fill rates and eCPMs. YouAppi was the vendor selected to help support this goal.

YouAppi used its OneRun™ Growth Marketing Platform and premium direct demand network to provide APUS with high-quality demand across global markets. As a result, APUS reallocated inventory from other partners to YouAppi, increased the diversity of its demand sources, and achieved consistently high fill rates and eCPMs. The partnership helped APUS significantly scale monetization globally.

APUS