Case Study: Akulaku boosts registration rates and sales with YouAppi

Akulaku - Customer Case Study

Akulaku, a multinational e-commerce and online financing platform in Southeast Asia, needed a partner to manage fast-changing ads for its limited-time offers and seasonal promotions. The goal was to improve post-install performance, especially registration rates, across Facebook and Google Ads. YouAppi was selected to help support this need with timely ad updates and campaign management.

YouAppi used its in-house creative team, AppiStudios, to refresh Akulaku’s ads weekly, promote top-performing products, and reduce ad fatigue across Facebook and Google. YouAppi also distributed Akulaku’s promotional videos, driving nearly 1 million views. As a result, YouAppi exceeded Akulaku’s required registration rate by 75% and helped expand the partnership across multiple Southeast Asian markets.

Akulaku

Sure Xu

Philippines Marketing Manager