Case Study: Acme Task boosts repeat engagement and lowers eCPA with YouAppi mobile app retargeting

Acme Task lowers eCPA month over month for 6+ months with YouAppi

Acme Task, a remodeling and maintenance utility app, sought to re-engage its users to drive repeat orders for professional services. Their challenge was to consistently reach users and achieve a steadily decreasing effective cost per acquisition (eCPA) month over month. They partnered with the vendor YouAppi to leverage its mobile app retargeting capabilities and user segmentation methods.

YouAppi implemented a strategic retargeting solution focused on building user segments, reactivating dormant high-value users, and performing frequent creative A/B testing. Through meticulous campaign management and optimization, YouAppi helped Acme Task consistently decrease its eCPA for re-engaged users each month for over six months, while increasing return on investment.

Acme Task