Case Study: Tarte Cosmetics achieves 5% mobile conversion lift with Yottaa

Tarte Cosmetics lifts mobile conversions 5% with Yottaa

Tarte Cosmetics, a fast-growing global cosmetics brand, faced a challenge with its mobile site performance. With over 70% of online traffic coming from mobile devices, the 87 third-party technologies on its site were slowing down page loads, harming the shopper experience. To address this, Tarte sought a solution to manage these third parties and turned to the vendor Yottaa for its optimization capabilities.

By implementing Yottaa, Tarte achieved a 40% improvement in mobile site speed and a 5% lift in conversions due to faster page loads. The solution provided easy deployment and deep optimization for third-party technologies. Yottaa also gave Tarte greater visibility into the performance of these third-party apps, solidifying the platform as its mobile optimization solution.

Tarte Cosmetics