Case Study: Kill Cliff achieves faster mobile page loads and improved engagement with Yottaa

Kill Cliff - Customer Case Study

Kill Cliff, a fast-growing food and beverage brand known for recovery drinks and protein bars, needed to keep up with rising eCommerce traffic and engage a heavily mobile audience. With 70% of visitors on mobile and 60–70% of traffic coming from new users each month, the company faced a major challenge: slow page loads could quickly drive first-time shoppers away. Kill Cliff turned to Yottaa to help improve website performance and support its mobile-first eCommerce experience.

Yottaa implemented adaptive CDN and site optimization capabilities, including a custom solution for Kill Cliff’s image-heavy Instagram feed. The result was a drop in average page load time from 4 seconds to 2 seconds, cutting load time in half and delivering 50% faster page loads. With Yottaa, Kill Cliff improved engagement and created a faster, more efficient online experience for customers.

Kill Cliff

Mo Harake

Director, eCommerce