Case Study: Fathead achieves faster mobile commerce and higher revenue with Yottaa

Fathead - Customer Case Study

Fathead, a web-only seller of life-sized wall graphics, needed to improve the performance of its responsive design site for mobile shoppers. Its heavy desktop application was loading too slowly on mobile networks and devices, hurting user experience and sales. Yottaa helped Fathead address this challenge with its real-time page optimization solution.

Yottaa transformed and prioritized page content to make pages lighter and faster, especially on mobile. The results were significant: a 37% decrease in page load time, a 53% decrease in page weight, and a 16% increase in revenue-per-visitor. Fathead also said the improvement paid back onboarding costs in less than a month, leaving it better positioned for mobile commerce.

Fathead

Michael Layne

Director of Internet Marketing at Fathead