Case Study: Johnston & Murphy modernizes retail communications with YOOBIC

Johnston & Murphy Levels Up Workplace Communications With YOOBIC’s Digital Solution

Johnston & Murphy, a legendary American footwear brand, faced a challenge in communicating with its hundreds of associates across 168 retail stores using inefficient mass emails and lengthy PDFs. To modernize operations and improve the employee and customer experience, the company adopted the all-in-one digital workplace platform from vendor YOOBIC.

The YOOBIC solution provided a purpose-built mobile app that enabled streamlined two-way communication, task management, and access to bite-size training content. This allowed for real-time updates on merchandising and safety protocols, improved compliance through performance tracking, and empowered store associates. YOOBIC's platform helped Johnston & Murphy protect its brand identity and build a modern retail infrastructure for continued success.

Johnston & Murphy

Heather Marsh

VP of Customer Experience