Case Study: SMCP achieves retail excellence and 5x store visibility across 1,200 locations with YOOBIC

How SMCP uses YOOBIC to maximize store efficiency and ensure Retail Excellence across 3 brands and 1200 locations

SMCP, the French fashion group behind Sandro, Maje, Claudie Pierlot and Fursac with 1,600+ points of sale worldwide, was struggling with unstandardized processes, fragmented communications and limited visibility across its store network. To address these challenges SMCP implemented YOOBIC’s Store Communications and Task Management solutions to centralize workflows, standardize instructions and strengthen HQ and regional follow-up.

YOOBIC digitized tasks and communications, attaching clear visual instructions, enabling mobile workflows and consolidating data for real‑time visibility. As a result YOOBIC helped SMCP achieve a 30-point increase in VM compliance (65% → 95%) for Sandro Europe, cut store response time from 6 to 2 hours, saved 1.5 hours per store visit, delivered 5× more visibility across the European network, boosted task punctuality (up to +40% in Maje stores) and eliminated roughly 10,000 sheets of paper per year.

SMCP

Lorraine Ferreira

Strategy Director