Case Study: Michaels achieves peak season operational excellence with YOOBIC

How Michaels Sets the Standard for Peak Season Success

Michaels, a major arts and crafts retailer, faced significant operational challenges in managing communications and task management across its stores, especially during the demanding holiday peak season. Their previous system was fragmented, relying on printed lists and handwritten notes, which was time-consuming and inefficient. To address this, Michaels partnered with the vendor YOOBIC to implement its frontline employee engagement platform.

The solution, nicknamed "Mik Check," centralized all store operations, communications, and training onto a single mobile platform. This YOOBIC system empowered employees with real-time information and fostered a more engaged and collaborative workforce. The results were substantial, with employee engagement rates jumping from 30% to over 80-90% and leading to measurable improvements in labor efficiency, sales performance, and overall operational readiness for peak seasons.

Michaels

Chris Freeman

SVP Store Operations, Custom Framing & Artistree Manufacturing