Case Study: Bestseller creates a dreamlike brand showcase with Yoke's interactive projection wall

Bestseller creates a 200 sqm immersive wall installation with Yoke

The Danish fashion company Bestseller faced the challenge of creating an elegant and welcoming centerpiece for their venue at the CIFF63 fashion fair that could showcase the broad selection of their many brands. The vendor Yoke was engaged to develop a solution for this interactive installation.

Yoke designed and developed a large-scale, 200 sqm interactive projection wall for the space. The installation featured models walking through a colorful, misty environment; the changing colors represented Bestseller's variety of brands, and a spotlight effect responded to the presence of visitors. This created a dreamlike and tangible experience that was the first thing guests noticed upon entering. The solution was developed using a suite of tools including Clo3D, Mixamo, Cinema 4D, Blender, and Unity 3D.

Bestseller