Case Study: Olly achieves faster, cross-team consumer insights with Yogi

Olly turns 25% consumer sentiment into faster action with Yogi

Olly, a leading wellness brand, faced a challenge when transitioning its gummy vitamins from a gelatin to a pectin formula. The brand needed to understand consumer sentiment across this gradual product change, but insights were fragmented. Teams in Product, Customer Experience, and Marketing were all working in silos with different data, preventing a unified view of the transition's impact and making it difficult to act on feedback confidently.

By implementing Yogi, Olly unified all its consumer feedback into a single source of truth. The Yogi platform provided quantifiable data that turned anecdotal complaints into undeniable trends, enabling cross-team alignment and faster action. This led to immediate improvements, such as quickly identifying and fixing a customer misunderstanding about how to use their softgels. As a result, Olly transformed consumer insights into shared, actionable understanding across the entire organization.

OLLY